11 Skills To Be Successful In A Content Marketing Career

11 Skills To Be Successful In A Content Marketing Career â€Å"What are you ever going to do with that?† That’s the usual response I’d get when people would ask what my college degree was in (it was art and art history). There would be a prolonged moment of silence and then that question. I don’t know if that prolonged moment of silence was in honor of the memory of what they thought was now-gone employability.  I can promise you that as I got older and there was more distance from my college graduation, I fretted less. Because in the ensuing years, I learned that the answer to that question was: quite a lot. Sometimes a skill is not just a skill. Thats what youll discover as you work toward a successful content marketing career. 11 Skills That Will Make You Successful In A Content #Marketing Career via @JulieNeidlinger Your Content Marketing Skills Add Up To A Lot Getting your art degree, it turns out, doesn’t only make you a prime candidate for being a professional artist, but it also spawns the ability to defend your work in front of a room of critics. You know the skill of B.S. (yes, it’s a real skill) and can create something out of nothing. As a content marketer, you're holding onto skill sets that go beyond â€Å"simply† being a content marketer. So, the next time someone asks you what you do as a content marketer, rest assured you have some solid answers. 1. You Write, Which Many People Cannot Do This skill is huge. Don’t ever undersell yourself as a content marketer, because your ability to write is paramount. Oddly,  writing  every day makes me forget that not everyone is a writer. I assume everyone is writing constantly and am shocked when I come across someone struggling with their writing. Reading long posts and comments on Facebook, for example, is stunning at times. I’m not interested in correcting grammar or making people feel embarrassed (many bizarre words and typo errors can be blamed on type assist on mobile devices), but I am genuinely surprised. In the past 5 years, the ability to write has noticeably declined among college students. #mindblownIn the past five years, the ability to write- which also includes vocabulary, grammar, and analysis- has noticeably declined among college students. 26% of college graduates  have deficient writing skills. That’s college graduates, we’re talking about. It’s easy to think writing great copy is just about stringing together the right words, but there is a huge analysis factor. Good writers have to be able to analyze their own ideas  and the ideas of others. Writing also involves communicating persuasively as well as clearly. Too often, good writing is seen as something that is clever rather than clear. Snappy and clever is fine, but not at the sake of clarity. And, of course, good writing is done in a way where you inform people while making every reader, no matter their skill and knowledge level, feel welcome. The fact that content marketers, out of necessity, are constantly writing means they are always in a state of practice. The sheer amount of times you put pen to paper (or word to screen) means that you are exercising your writing muscles and brain cells. Perhaps this is why I am surprised by the lack of writing skills I come across in others: They simply do not write every day. Your ability to write puts you at an extreme advantage in this world. Improve Your Skill: How To Write Content That Sells: The Anatomy In A 6-Figure Post How To Write Awesome Blog Posts With The Science Of Appeal How To Write For Your Intended Audience 2. You Create Under Pressure And With Others In a content marketing career, you're frequently at the mercy of the winds of trends, breaking news, and ever-changing technology. That means you get used to creating under some level of pressure. There’s no letting up, no break- because your audience is just one yawn away from leaving you (or so you think). You never know who will say what to you on social media, and you have to figure out a response in the moment that is both appropriate and genuine. Unless you’re a solo content marketer, you’re also pretty good at working with others. You delegate duties, plan timelines, and brainstorm. You have the ability to hit the ground running and think on your feet- with or without a team at any given moment. Improve Your Skill: How To Save Time Writing Blog Posts How To Rock A Content Development Process That Will Save You Tons Of Time 3. You Handle Criticism And Critique Criticism and critique are not the same thing.  Both can be valuable. As a content marketer, you know how to handle both criticism or critique, whether that means knowing how or when to respond, or if you should respond at all. You can identify what you should take seriously and which battles to fight. You know how to participate in amicable disagreement, or you knowing when to avoid it entirely.

The Compact Bedford Introduction to Literature Essays

The Compact Bedford Introduction to Literature Essays The Compact Bedford Introduction to Literature Paper The Compact Bedford Introduction to Literature Paper AP, John Updike’s story of a â€Å"courageous† grocery clerk, is one of Updike’s most popular stories perhaps because it is, at first glance a simple read, but further readings show how the author is able to create a dynamic story that involves figuring out what certain parts of the story may mean. For example, focusing on the ending, when Sammy punches the â€Å"No Sale† tab as he remembers how Lengel â€Å"made the pretty girl blush† (Updike 564), we can see how this â€Å"No Sale† extends itself not just to its uses on the cash register, but also within the story; it acts as a literary symbol within the text. First, we find how there is â€Å"no sale† between the store manager, Lengel, and the girls. They, might, perhaps belong to a different class, a class â€Å"from which the crowd that runs the A P must look pretty crummy† (Updike 563), but Lengel does not let that get in the way of his reminding the girls of propriety and decency. Lengel does not indulge in the idea that, because the girls are attractive and might be better-off, he should let them off easy or that he should just let them be. Besides this, the girls’ obliviousness to Sammy’s affected act of â€Å"gallantry† is also telling of how there is â€Å"no sale† between him and them. The girls are too preoccupied with getting out of the store and are also rather indifferent to their surroundings and, thus, cannot appreciate nor acknowledge would-be heroics for their benefit. Then, we have a â€Å"no sale† between Sammy and his act of quitting itself. After realizing that the girls are nowhere to be found and have missed his heroics, he acknowledges Lengel’s remark of him not really wanting to push through with quitting as true. He realizes that he will regret this act sometime in the future, but continues to push through with it just because of momentum (and probably to save face). Finally, the â€Å"no sale† agenda is something that has been going on between the reader and Sammy himself. The reader, because he or she is privy to Sammy’s initial thoughts about the girls, knows that his act of quitting is something that is actually quite pretentious and somewhat insincere. Perhaps, he did feel a little indignant at Lengel for gently reprimanding his Queenie and her friends, but all-in-all his act was done in order to call the girls’ attention onto his self and not really to uphold their rights or their dignity, and because the reader knows this, that â€Å"no sale† feeling is created. : Updike, John. â€Å"AP†. The Compact Bedford Introduction to Literature Eighth Edition. Ed. Michael Meyer. Boston and New York: Bedford/St. Martin, 2009. 560-564.

Essay on Character Analysis of The Necklace

Essay on Character Analysis of The Necklace Essay on Character Analysis of The Necklace This is an example essay on character analysis of The Necklace: Guy de Maupassant narrative of The Necklace is chilly and has a cruel irony effect. The suffering set forth in the story seems to have been needless, due to the fact of misunderstanding and petty pride in Mr. and Mrs. Loisel. The craftsmanship of the story had been masterfully manipulated to where the revelation was held until the very end of the story. Characters in a story can be classified as â€Å"dynamic† or â€Å"static†. Dynamic characters are characters that change as the story progresses. That is, they recognize, change with, or adjust to circumstances. Static characters, which can also be described as â€Å"flat†, are characters that are not well developed and remain fairly unchanged throughout the story. Usually static characters have minor roles in a story (e.g. co-workers, friends, policeman, etc.). Mathilde Loisel, the main character in â€Å"The Necklace† seems to be a very dynamic character, although some of her moods appear to stay with her longer than others. Many of the things she had imagined often were not considered by other women of her social rank, such as worn-out chairs, curtains, and boiled beef for dinner, tortured and filled her with despair. (3) Feeling as though she had once deserved to marry better, but was unable to obtain a well to do husband she settled for a marriage with a minor clerk in the Ministry of Education. She is described as to have suffered ceaselessly, according to her daily description of her lifestyle. She would often ease her suffering of being in a drab house by visiting with her rich friend, Mrs. Forrestier. Mrs. Loisel had often dwelt upon her fantasies of a more elaborate life. Her desire to be of a higher status and to possess nice valuable trinkets seemed to poison her very nature. Mr. Loisel notice that his wife is not satisfied with her lifestyle. Seeing how she daydreams of living in luxury they cannot afford. He becomes excited as he carries an invitation to go too a formal dinner with the Ministry of Education. He had worked hard to get recognized for his efforts. Not too many clerks were invited to such an occasion. (6) Mrs. Loisel becomes upset because she has nothing elegant to wear for such an occasion. By forcing a few tears and sadly confronting her husband about her misfortunate state, she is able to convince him that she needs an expensive dress for a once in a lifetime event. Mrs. Loisel tells her husband she will need about 400 francs to purchase a dress worthy enough to get the attention of the other people at the dinner. The price was slightly more the he expected but gave her the money to purchase it from his next summer’s vacation fund. Continuing with the emotion of self-pity, she develops into a greedy individual. The dress is not en ough on its own, she will need an elaborate necklace to draw attention to herself. Mathilde is able to obtain a rather lovely necklace from Mrs. Forrestier who has large amount jewelry. The night of the party, Mrs. Loisel was prettier than anyone else, stylish, graceful, smiling, and wild with joy. (53) She enjoys the immense amount of attention she is receiving. Mrs. Loisel is so caught up in her own self-centeredness that she totally forgets about her husband. She cares for nothing, but the moment she is in. The party ends in the early morning hours and Mrs. Loisel wants to leave in a hurry. She wants the people she met at the party to remember her as was. She conceals her true identity because she is embarrassed for who she really is. In the midst of a returning home after a grand evening she notices she has lost a costly possession†¦the necklace!! Mr. and Mrs. Loisel look through her dress, shawl, pockets, and retraced all their steps from the party. (65) They worried and fretted about the lost necklace offering a reward for its return. They realize the inevitable situation they are in and have to replace the necklace. They went from jeweler to jeweler, searching for an indistinguishable replacement. (90) The replacement would cost 36,000 francs. Mr. Loisel had 18,000 francs left to him by his father. The other half would take three days to acquire from various loan companies and friends. Mrs. Loisel returns the necklace and does not tell Mrs. Forrestier that it’s not the same one that she borrowed. Mrs. Loisel now has to work, along with her husband working late hours. She takes a job as a servant, cleaning house, washing dishes, and other heavy housework. (99) She rents out a servant’s quarter and learns what its like to be among the working class. During this time she becomes somewhat practical. Now she has experienced what is really like to be the wife of a clerk. The debt would take 10 years to pay back. After the 10 years she finds Mrs. Forrestier walking with her child. She notices that she is youthful and attractive. Mrs. Forrestier hardly recognizes her and regards her as a lowly working class woman. (110) She tells Mrs. Forrestier that she has just finished paying off the necklace that she had borrowed for the dinner. Sadly, in the end after all she has put herself and her husband through, she finds out that it was really in vain. Mrs. Forrestier tells her if she had only told her years ago, she would have only paid about five hundred francs because it was only costume jewelry. ______________ is a professional essay writing service which can provide high school, college and university students with 100% original custom written essays, research papers, term papers, dissertations, courseworks, homeworks, book reviews, book reports, lab reports, projects, presentations and other assignments of top quality. More than 700 professional Ph.D. and Master’s academic writers. 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An Ideal Ethical Organization Essay Example | Topics and Well Written Essays - 500 words

An Ideal Ethical Organization - Essay Example Ethical behavior in organizations is in focus today. It is important to recognize that it is not just a few rotten apples that spoil the broth, but the personal values of employers, employees and the environment that play a vital role in encouraging ethical conduct. Broadly, three pieces of a jumbled puzzle are to be put in place to promote ethical behavior (Mayer, 2011), viz. Ethical leadership, ethical practices and ethical environment. It is also pertinent to mention that the management and employees of an organization can be groomed and trained to develop high ethical standards. Ethical behavior follows a top down approach. If the leadership and the top management follow sound practices, it percolates to the lower formations encouraging most employees to follow suit (Butts, 2007). Keeping the best interests of the organization, employees and customer in mind is of primary importance when the management takes any decision. Key behavioral factors to build a high ethical standard include conduct of personal life in an ethical manner, make fair decisions and being trustworthy. In addition, prompt disciplining of employees violating the ethical codes, discussing business ethics and values with employees and above all the ability to make decisions based on the question, What is the right thing to do? go a long way in building a highly ethical organization. Practices are activities repeated and recognized in an organization. At least six critical practices have been identified through research for building a highly ethical organization which include recruitment, training, Policies, Rewards, Accountability and Decision-making (Collins, 2009). The process of recruitment and selection must be ethical. Recruit employees with strong ethical values. Ethics training is essential for providing proper orientation to all employees. Attendance of these training classes must be mandatory for all employees. The importance of ethics while performing their job is to be given

The cognitive and biological approaches to Panic Disorder Essay

The cognitive and biological approaches to Panic Disorder - Essay Example Donald Klein's biological view of PD as a medical disease and David Clark's cognitive view of panic as an escalation of physiological activation due to catastrophic misinterpretations of bodily symptoms was a main point of argues about PD nature. The common features of PD include a racing or pounding heartbeat; dizziness and lightheadedness; feeling that "I can't catch my breath"; chest pains or a "heaviness" in the chest; flushes or chills; tingling in the hands, feet, legs, arms; jumpiness, trembling, twitching muscles; sweaty palms, flushed face; terror; fear of losing control; fear of a stroke that will lead to disability; fear of dying; fear of going crazy, etc. Sometimes stomach disorders are seen (Lydiard, 1994).A panic attack typically lasts several long minutes and is one of the most distressing conditions a person can experience. In some cases, panic attacks have been known to last for longer periods of time or to recur very quickly over and over again. The aftermath of a panic attack is very painful. The greatest fear is that the panic attack will come back again and again, making life too miserable to bear (Warshaw,2000). Panic is not necessarily brought on by a recognizable circumstance, and it may remain a mystery to the person involved. At other times, excessive stress or other negative life conditions can trigger an attack (Katerndahl,2000). Much research was carried out to understanding the biological and psychological mechanisms of PD and to developing effective treatments. A working consensus has been reached regarding its clinical features (as laid down in DSM-IV) and guidelines for its psychological or pharmacological treatments are delineated in documents from the NIH and the American Psychiatric Association. A number of theories have been suggested and tested. The majority of them are based on biochemical or physiological markers. Still, the exact etiology has not been found. The aim of this paper is to review the main theories of PD and to discuss them. Classification of theories 1. The serotonergic model suggests an exaggerated postsynaptic receptor response to synaptic serotonin. Recent studies report subsensitivity of 5HT1A receptors. The 5HT system or one of its subsystems may play a role in the pathophysiology of panic disorder, the precise nature of which must be delineated by further investigation. 2. The catecholamine model postulates increased sensitivity to adrenergic CNS discharges, with hypersensitivity of presynaptic alpha-2 receptors. 3. Similarly, the locus ceruleus model explains that panic symptoms are due to increased local discharge resulting in adrenergic neuron stimulation, similar to the more general catecholamine theory. Locus ceruleus activity also affects the hypothalamic-pituitary-adrenal axis, which can respond abnormally to clonidine in patients with panic disorder. 4. The lactate model focuses on symptom production by postulated aberrant metabolic activity induced by lactate. 5. The false suffocation carbon

Ivan Ilyich Paper Assignment Example | Topics and Well Written Essays - 500 words

Ivan Ilyich Paper - Assignment Example Once, an accident changed his life by learning the true meaning of life. After a physical injury, Ivan found the realities of life by analyzing his family members and the services of his servant Gerasim. Before the accident, Ivan did not care for his children and his wife and ever criticized them, but after the accident he felt love and sympathy for his family. Changing in the behavior of Ivan is because of caring and loving attitude of his servant, who take cares him without any reward. Caring behavior of Gerasim describes the lesson of love and kind of humanity that goes to the love of death rather than fear of death. There is a lesson for readers that artificial life never comforts the human to live a stress free life. Genuine and simple lifestyle helps the people to care each other in difficult times and love for the family members. Spiritual satisfaction is better rather than materialistic life. The story is about the process of Ivan’s death by facing different phases in the society. The lesson of the story is great about death that love of humanity decreases the pain of death for the deceased persons and his concerned persons too. Ivan was a great gentleman before death, but an accident changed his social status. Everyone ignored him and did care him, but only a servant took care for himself. When Ivan was living a luxurious life, he was afraid of death as he never faced any pain because of materialist life. Pain made easy the sense of deceased feelings. The death of Ivan also made easy the lives of his juniors to promote at his left seat and also a relaxed life for his remaining relatives (Maude, 1886). In the story, there are two sides of life, which were faced by the main character Ivan Ilych. In the first phase of his life, he was a successful person by not having any problem. He spent a great life with his friends and his professional life and he also did not care for domestic life anytime. But, an accident

Article synopsis Essay Example | Topics and Well Written Essays - 500 words

Article synopsis - Essay Example One among the most important concern is the way in which the characters are depicted in the video games. The next concern is the relationship and communication between a male character and female character. This changes the mind of the people and it creates a belief that sexism is common. Another major concern is the appearance of female characters in the video games. (Dill & Kathryn, 2007). Though it is an animated picture, the way in which a female character is depicted and gender depiction does not have any reservation. These are the major concerns of the author. The authors have explored the appearance of both the male and female characters. They have also explained how magazines and other forms of media represent these games and the concept of gaming. The content of such video games leave behind a negative effect on the people’s mind, but hardly any magazine or media realizes it. The central concepts of their study are to explore how gender communication and gender portrayal plays a major role in defining the characters. The authors have defined these concepts with the help of surveys and researches which indicate the young people’s perception of video games. The authors conclude that female characters in such games are often underrepresented and male characters are shown to be more aggressive. This article describes the way in which video games influences the people, mostly kids and young adults. I would say that the authors have come up with a realistic representation and they have clearly explained how a women and men are differentiated and represented in these video games. When considering the author’s concern of how a woman is depicted in these games, it is acceptable that women are often represented as sexual characters. (Dill & Kathryn, 2007). The way in which they are characterized seems to be stereotypical and they are none of these games provide a remarkable knowledge. I would definitely say that magazines and media have also